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Wednesday, October 29, 2014

The Right Way and the Wrong Way to Promote Your Book Online by @DPDenman #WriteTip #AmWriting

The Right Way and the Wrong Way to Promote Your Book Online

There is a marketing tradition created by master salesmen that says if you want to sell a product you need to make sure everyone knows it exists and you need to be aggressive in your promotion. Think Tony Robbins.

Some authors adopt that attitude without realizing you can’t use that method to sell books. Maybe juicers and spot removers but not fiction.

Most authors know better than to go to people who follow them on social media and pitch their book. Some still haven’t gotten the message. You don’t approach friends on Facebook or followers on Twitter with private messages asking them to read your latest story. It’s the equivalent of walking up to a stranger on the street and shoving a pamphlet in their face. It makes an incredibly bad impression and most people will just throw it in the trash without giving it any real consideration.

Successful authors don’t promote their books. They promote their brand and there is a big difference. When people learn who you are and what you do, curiosity will lead them that last step to looking at your books. In other words, authors need to act more like politicians than car salesmen. Meet some people. Shake some hands. Get involved in a few discussions. If people like the interactions and comments, they will want to know more. Then you can lead them to your website and tell them about your books. That’s also why behavior online is so important. If readers (and other authors, who are also readers) are offended by what you post or turned off by your attitude, that moment of curiosity will never happen and you’ve lost a sale.


Buried lies never die.

Liam has a new career, a new condo, a newfound sense of control and none of it is quite right. Shadows drift behind the bright sparkle of his life; things he's determined to ignore until a shocking revelation makes it impossible. With the help of Justin and a new friend, Liam must face the life he's buried.

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Genre - Contemporary Gay Romance
Rating – R
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