Think about the last time you went to a book store and were trying to decide which one to buy. What draws you to a particular novel? Is it the title? Is it the recommendation of a friend? Is it a favorite author? Is it the cover? For me it’s the cover. The cover is your book’s first impression in the world. Is the reader going to see something that looks professional and well-thought out? Or are they going to see something that’s definitely been made in Photoshop by someone who might not have done it before?
A book cover is the first impression that your book is going to make, a poor cover can mean that you lose a sale. I work with an artist I know (PLAGUESWORTH) and we start out by discussing concepts. From there he will come back with some sketches and then we work on refining the ideas. We take elements from different sketches and combine them into something that best represents the book.
For Cast in Blood I came in with a lot of different ideas that had a lot of symbolism within the book and while the cover that was created was an amazing piece of art it wasn’t a great book cover. So we went back to the drawing board and started working on something that was still visually stunning but with less going on. We stepped back and looked at other book covers, some that were in the same genre as Cast in Blood and others that weren’t. We talked and came up with key words that became a roadmap. From there PLAGUESWORTH created nine rough sketches which he showed me and from there we refined the idea to the final cover.
In the digital world you have to be sure that your book cover will look good in a thumbnail because most people are going to be exposed to it the first time in that tiny format. This means that the more you have going on with your cover, the less your potential reader is going to be able to see well. While a script font might look beautiful when your cover is full sized is it going to be readable when the viewer is looking at a thumbnail on their computer? Is that really detailed art going to read well or just look like a jumble of lines? These are all questions that an author, especially an indie author, has to ask themselves. Because as much as writing is an art publishing is a business and you have to consider what face you’re showing to the reading public. A good cover can get you one step closer to making a sale and finding a new fan. A bad cover can turn the potential reader away and you don’t want that.
So in short, book covers are so important because they, along with the title, are your book’s first impression you want to make sure that it’s a good one.
To the outside world, Morgan Blackstone is an eccentric business woman. But, in her chest beats the undead heart of a 21st century vampire. Behind the doors of her nightclub, The Dracul, Morgan rules with an iron fist in a velvet glove.
After a long night of wrangling unruly supernatural customers, she is looking forward to some peace… but unbeknownst to her, there are other vampires who are conspiring against her. Just before dawn, in the deserted parking lot, she comes face-to-face with two old adversaries, one of which she had last seen being sealed in a tomb, 400 years before.
Overpowered by her attackers, Morgan wakes inside the lab of an unscrupulous doctor. Held against her will, subjected to experiments, she soon realizes that something has begun to burn within her veins…
Something that she knows will kill her.
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Genre - Paranormal Urban Fantasy
Rating – PG-13